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Follow That Ad! Geo-Based Marketing Takes Over Your City

You know who takes cabs in New York? The rich and the drunk. And tourists. Can’t forget about them. Basically, the audience the Blue Man Group is looking for! So next time your taxi takes you through...

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10 Marketing Lessons You Can’t Learn From Walmart

I’m not ashamed to admit that one of my favorite movies is You’ve Got Mail—a complete rip-off of Sleepless in Seattle, even using the same lead actors (Tom Hanks and Meg Ryan). Ryan’s character runs a...

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